Your website should be adding value to your small business. Your aim when you invest in a website is to get good return on your investment. We have compiled our top 10 website tips for your small business with easy to implement ideas to help get good results from your website.
1. Optimise at least 5 pages for keywords
Many of us know about Search Engine Optimisation, but many are also afraid of it. It’s highly likely that if you don’t actively optimise your small business site pages for Search Engines, you are not going to see any growth in your organic searches. It doesn’t matter how beautiful your website looks. If it’s not indexing well in Google, then the only people who’ll know about it are those you tell personally.
The good news is that SEO doesn’t have to be overwhelming: as a company we always install Yeost SEO onto our WordPress sites, an easy way to link keywords to your pages. Despite what Plugin you use, I always recommend that clients start with implementing keywords for at least the top 5 pages on their site they want to get found. Following a simple, proven method, carefully tweak your content on those pages to Google’s best standards and you should start to see gradual improvements.
There are a couple of wonderful DIY resources out there to learn how to optimise individual pages, but your best bet is using a checklist and getting up close and personal with your content.
2. Connect your site to Google Search Console
Google is big and your website is a tiny! If your site has some kind of error that stops it from being found, you’d want to know, you’d also want to know who is searching for your site?
Well this tip is for you. Connecting your site to Google Search Console (previously Webmaster Tools) will allow you to do all these things.
Once you’ve created your Google Analytics account, head over to Google Search Console and connect the 2 accounts together. Then, submit your sitemap, hit ‘fetch as google’ and check for any errors.
Using WordPress? Check this out:
How to submit a WordPress XML Sitemap to Google
3. Publish a new piece of content every month (or more!)
This one is vital – WHY!!! I hear you ask! Well,
1) Google loves new content
2) It gives you an opportunity to talk to your customers in your own voice, and finally
3) It’s the perfect platform for creating targeted, timely and Search Engine Optimised pieces of content for your audience.
The best way to get started with publishing regularly is to brainstorm possible topics in advance and use a content publishing template to structure your article. Writing about things you’re passionate about is also easier than coming up with entirely new ideas, so go easy on yourself and get comfortable pressing that publish button.
4. Optimise images on your site for both search engines and page load
Each image that is used on your site should be optimised for web use, and should have an alt text (alternate text) included. It’s annoying, yes, but if you use images, they may as well earn their keep!
Having alt text applied to your images is important as:
- Google doesn’t see images, it just sees code so unless your website tells Google wha the image is, it won’t see it!
2) Accessibility. As the internet evolves, it should be accessible to all. Screen readers read alt text to tell a vision impaired audience what is on the page. No alternate text, potential audiences won’t see it.
3) SEO – yep – alt text is a hot on-site SEO element and can add to the integrity of a Google result for your keyword or phrase.
How: Applying alt text via html is pretty simple, but could be time consuming. I prefer to get into good habits and every time I upload an image, I make sure there is alt text added. And whenever you are creating images for your site, upload at an internet optimised size from your software of choice, the faster the load speed, the happier Google is to serve your content to the world.
5. Be consistent with your branding and colours
Whether you’re a one man band or a team of 50, your business branding is so important. Being consistent in your branding across both your onsite and offsite platforms and documentation will aid brand awareness with prospective clients and reinforce your professionalism. Your branding should extend to your social media channels, a fact many businesses forget. In this day and age Social Media is a large contributer to your brand and marketing strategy, so optimise it!
Good news. You can do this yourself, it doesn’t have to be expensive. First, establish a base style guide when you initiate your branding. You can then use free tools like Canva where you can output standard image sizes for things like Facebook and Google, and also set up branding templates containing your logo colours, business fonts, image treatments etc.
6. Connect your website to your Google Local My Business page
Looking to give your small business website a local search traffic a boost? The answer could be as easy as signing up for Google My Business Page.
Google My Business ensures your business pops up in Search, Maps and Google+ – so your customers know exactly where you are and how to make contact with you.
Head to google.com and click the “Get on Google” button at the top of the page. You will be prompted to submit information about your business with the service going live once you have verified your business.
7. Share your content across multiple platforms
Knowing where your audience is trying to find you is critical to any digital marketing you do. Even if you’ve just started to write a blog for your small business, knowing how to get in front of potential customers is important. The best way to do this is to publish your content to different avenues. All content you create should be published across your social media channels. Get your content to them; don’t wait until they come to you!
This could be a whole post in itself. Head over to Kissmetrics to ready this article on how to get your content out there:
8. Use Good Quality Images. Always.
Nothing lets a perfectly designed website down more than bad imagery. With all the competition out there, there is no space for blurry, dated, embarrassing images. There is no excuse, there are so many ways you can get good images on your site, and it doesn’t have to cost a lot.
So, the best option is always to use professional photography. But, we don’t all have the budget, that’s fine. You can use stock photography that you can license on a per-use basis, or sites like adobe stock have monthly subscriptions you can sign up to.
There are dozens of amazing repositories for obtaining stock photos legally, and free of charge.
To get you started, here’s a list.
Warning: Do not use images on your website that you haven’t licensed, don’t know the origin of or are unsure if you’re allowed to. It’s just not worth it – here’s why.
9. Connect your newsletter database to your website
Ok, so not everyone will leave their email address, but knowing that someone is interested in your brand, service, or product is basically impossible unless you give them the opportunity to tell you.
Whatever platform you’re using, you should have access to a form or popup to connect to your mailing list software of choice. For an easy, no fuss implementation, use MailChimp to get started.
10. Provide a thank you page for your form redirects
When someone does subscribe to your site email list, make them feel welcome by thanking them on a purpose-built page, and letting them know where they can find the best content on your site.
Depending on the software you are using, there are a number of ways to achieve this. Usually you are looking for an option to ‘URL redirect’ where you can insert the direct link to your pre-built thank you page.
To wrap up
I hope you have found our website tips for your small business useful. There are so many ways to improve the content and SEO of your small business site, I’ve listed a few here but there are other ways. Here at My Media Consultancy, We can offer more advice on SEO and other ways to get noticed through functionality, integrations and settings on your website.
This article was written by My Media Consultancy, a small business themselves. Read more about us here. If you are looking for a new website or a website re-design then contact us now for more information.